The Rhode Island Airport Corporation (RIAC) is pleased to unveil the name of the new Intermodal facility at T.F. Green Airport. The transportation hub will be known as the INTERLINK, a name illustrative of its multi-modal connectivity.
Students attending Rhode Island Colleges and Universities with concentrations in business, marketing and/or communications were invited to assist in branding the facility by submitting names and taglines for consideration.
The winning proposal was submitted by Bryant University seniors Justin Andrews, Jameson (Jack) Antonowicz, Jacquelyn Parr, Pat Sargent and Brittany Beckerman with help from Mara Chapin and Hillary Smith. The students are all marketing majors under the instruction of Professor Jean Murray. They submitted an initial name and tagline along with an essay providing a clear understanding of the Intermodal. The students then presented their concepts in a brainstorming session where name and tagline were further refined.
The students suggest, “The name speaks to the action of what the intermodal does. The word Link acts as both a noun and a verb… the system links travelers to modes of transportation, including roadways, railways and the airway.”
“These talented Bryant University seniors researched the project and presented creative ideas for a name and tagline but also went beyond the requirements and offered a logo and sample marketing recommendations,” said Kevin Dillon, President and CEO. “Their efforts provided us with a good baseline to work from as we brand this facility for its regional connectivity and broad national and global appeal to airlines and travelers alike.”
Combining the concept of Link with the creative talent of RDW Group, the airport’s agency of record, RIAC now has a logo, tagline and graphic treatment with which to brand the regional transportation hub. (logo included below)
The INTERLINK will change the way Rhode Islanders travel. Opening in fall 2010, commuter rail, Intercity bus connections, rental car services and air connections will all be brought together. Travelers can access all these modes of transportation in a matter of minutes.
A prize of $1,000 is being awarded to the Bryant University marketing department in recognition of the students’ and Professor Murray’s efforts. The students and Bryant University will be recognized at the formal INTERLINK opening events.
The Intermodal is a collaborative effort of Project Partners the Rhode Island Airport Corporation (RIAC), Rhode Island Department of Transportation (RIDOT) and Federal Highway Administration (FHWA). The facility is scheduled to open in September 2010 and will provide multi-modal transportation with the connectivity of planes, trains, buses and cars. The facility will serve MBTA commuter trains traveling between Warwick, Providence and Boston, utilizing Amtrak rails; and eventually Wickford Junction in North Kingstown, RI. For more information, visit pvdairport.com.